DEPARTMENTAL POSTERS
tools & Skills
Skills: Design, Ideation, Marketing
Tools Used: Adobe Illustrator
overview
One of my duties as a Design and Marketing Associate is creating marketing collaterals to increase student engagement to the Co-op program for the faculty of Science and Environment.
Fortunately, I had the opportunity to work alongside 7 advisors for the different departments in Science and Environment. This had allowed me to create a variety of posters for a diverse field of study. When generating these posters, I present the advisors with several drafts, ranging from 4-7 drafts for each department, allowing them to have explored through options and choose the ones that best match their needs. To see more of my work, please scroll through the page and read through the excerpt for each of the departments.
statistics co-op
For Statistics Co-op, the look and general feel of the presentation of posters are designed to be more formal compared to the other departments. However, my objective is to make these posters more engaging for students. The 2 posters above represent my initial drafts for the Statistics Poster design. They feature a muted colour scheme, include conservative icons, and use a formalize font. However, to maintain consistency across posters, the advisor was looking for something that ties together the posters featuring her departments: Chemistry, Statistics, and Physics.
The 2 posters above features the finishing product for the department of Statistics. These designs have a vibrant background, displaying monochromatic light burst in order to emphasize the content inside the circle. Although vibrant, these designs are in line with the formality associated with the Statistics department. There are 2 other posters that are not included here, but displaying an almost identical design with the exception of a background colour change and featuring the male icon instead that of a female.
biology co-op
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Biological Science Co-op was shortened to BISC Co-op for short. The objective of this poster is to bring appeal to field experiences for Biology students on their co-op term. Therefore, the designs are oriented towards nature, including lakes, oceans, mountains, different terrains, and animals that coexist with the wild. The 2 posters above portrays nature as a serene environment which serves to remind us not to disrupt the ecosystem, but rather observe and learn about it from afar, all the while appreciating nature the way it is. The tag line "An experience like no other" both plays with the message that co-op is fun and the experience you will get in the field.
Approaching BISC Co-op from another perspective, I created the 2 posters above to represent the opportunity and uniqueness that the program offers students. The poster featuring a moose reveals the unexpected opportunity co-op may offer you in finding your career path. Perhaps, by participating in BISC co-op, you may encounter an unforeseen circumstance that allows you to grow, or develop your ideal preferences for future career settings. On the other hand, the gondola poster represents the now-approved gondola project that will be pursued in the coming years. This project represents a foreseeable future to show how SFU expand and grow as a community by employing futuristic technology and visions. Similarly, BISC Co-op allows you to pursue your visionary goals and aid your growth and development in your future career.
MOLECULAR biology & BIOCHEMISTRY co-op
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The Molecular Biology and Biochemistry Co-op, or MBB Co-op for short, wants to present itself in a more scientific manner. as opposed to other departments. There was a list of instructions and guidelines that I had to adhere to when creating these posters. For example, the icons used has to be a recognizable molecule or particle that belongs to the MBB curriculum. Therefore, the 2 posters above features identical bateria-like shapes using 2 different colours. Although the poster guidelines were stricter, I still wanted to make sure students find the Co-op program appealing. Thus, I've developed eye-catching and colourful posters to engage students' interests. Using bubbly fonts allow for the playfulness of cartoon-animation, while the size and thickness of the text give room for clarity.
The 2 posters above both include the molecular existence of atoms inside the human body: one featuring red and white blood cells while the other showcases the construction of DNA strands. The adoption of a monochromatic colour scheme allows the red poster to stand out from the crowd. On the other hand, the DNA poster has a more muted background to emphasize the DNA strands. However, the addition of hands in the construction of DNA adds a playfulness factor to the poster, allowing the audience to be more engaged.
physics co-op
Similar to the Statistics Poster series, the same theme is carried out for the Physics series in order to maintain consistency for the same coordinator. These designs all reflect major concepts in Physics such as magnetism, optics, circuitry, and particle physics. The challenge I faced while designing these posters is how to accurately represent these complex concepts while keeping the icons fun and eye-catching. Since physics is often represented through formulas and diagrams, it's hard to identify a single object that is associated with these different area of physics.
To overcome the challenge, I started researching other relevant concepts, tools, and objects that were associated with these fields of Physics. Afterwards, I created drafts of different icons that I thought represented these different fields of study well to present the coordinator with a list of choices. Follow-up appointments were made to effectively communicate design ideas with the coordinator to ensure satisfaction. As it turns out, the Physics series of posters was her favourite series due to the bright colours and appropriate icons.
CHEMISTRY co-op
Last but not least, the Chemistry series were also designed as part of the thematic array of posters for the same coordinator for Physics and Statistics. For this series of posters, I kept the designs of icons minimal and easily identifiable. Flasks and chemical compounds are very prominent symbols associated with Chemistry. Thus, even without looking at the title, Chemistry students can easily identify these symbols to be associated with their program.
The 4 final posters created all adopted muted colour backgrounds to maintain consistency. The molecular design of these posters aimed at increasing students' interactions and engagement. Students with knowledge of Chemistry are most likely going to engage with these posters by guessing what compound or element that is presented. On the other hand, the other posters aimed at representing tools that are commonly used in labs. Students will recognize these lab tools and associate themselves with the posters.
EARTH sCIENCES co-op
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I designed the Earth Sciences series to have a consistent backdrop as the other ones. However, the posters are more unique in their graphic design. Instead of adopting a more animated-style of graphic design, I chose to portray Earth Sciences in a more realistic environment using Adobe Illustrator.
In these posters, I chose to highlight the serenity of nature, putting emphasis on the mountain and geology element. I also chose a more subdued range of colours to illuminate the tranquillity of nature and bring awareness to what Earth Science has to offer in the Co-op program.