MATH POSTER
This project aims at increasing student engagement in the main hallway in the East Campus in SFU Burnaby campus. There are various bulletins boards showcasing posters, flyers, and other types of marketing collaterals that have yet to be updated. Thus, as an initiative, I propose to update one of the biggest Math posters in the area to increase Math student engagement and draw attention to the Co-op program.
TOOLS & SKILLS
Skills: Design, Ideation
Tools Used: Adobe Illustrator, Adobe Photoshop
OVERVIEW
My task is to update the Math Co-op poster to make the program look more engaging and friendly towards students. The poster will allow students to feel a sense of familiarity with the Co-op department, allowing more students to apply to Math Co-op.
design rationale
The designs are kept to a minimal in order to emphasize the content. This poster aims to both attract students' attention as well as provide them with relevant and exciting content for Math Co-op. Based on previous info-sessions and other related Co-op workshops, students are most interested in 2 things: the employers that are part of the program and the jobs that are offered.
DRAFT 1
Following the designs of previous Math posters, I've kept the first few drafts minimalistic. I used bright colours that have not been dominated by other posters in the hallway in efforts to draw attention from students. Additionally, I added a personalized graphic design of two dice with mathematical symbols to represent the Math department. However, the background is too minimalist with the adoption of a one-colour background. Additionally, due to the lack of design and graphics, the text seems to stand alone, rather than being a part of the poster. Therefore, the use of a single colour background and the lack of graphics portrays the poster to be elementary.
DRAFT 2
To improve the simplicity from the previous draft, my second drafts incorporate more graphics and colours. Although livelier than those from draft 1, the draft 2 posters lack two important elements: familiarity and friendliness. The different use of colours and shapes are fun to look at. However, the posters still lacks an element where students can connect and identify with the department. Without this element, no matter how big the poster is, it will be viewed and grouped similar to others existing in the hallway.
FINAL SUBMISSION
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In my final submission, I chose to take a different approach from the previous 2 drafts. I placed my efforts into finding how to connect with students through the poster. Students often identify with one another. Before going into the
Co-op program, they like to look at previous jobs done by SFU alumnus, consult in their peers who partake in the Co-op program, or even look for resources online such as SFU social media outlets to see the different experiences offered through Co-op. Upon realizing that the element that I'm missing in my initial designs are students, I've decided to incorporate a collage full of familiar faces. By incorporating faces of other SFU students and alumni, students are more likely to connect and engage with the poster. Not only that, to keep the simplicity theme throughout the Math Co-op Posters, I've decided to make the images black and white to draw a balanced-attention towards both the written content and images displayed. The project turned out very successfully, as I've received multiple compliments from staffs and students alike!